TRANZACT is a marketing services company that provides measurable sales and marketing solutions for global companies using the "pay for performance" model first pioneered in the late 1990's by Paradigm Direct, a company founded by TRANZACT's Management team, Marc Byron and David Graf. TRANZACT's solutions include customer acquisition services and infrastructure technology to properly provision, fulfill and care for customer's needs after a sale is made.
In October 2007, Halyard exited its investment in TRANZACT through a sale of the company to Veronis Suhler Stevenson.
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