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- Advertisers are increasingly demanding measurable ROI from their advertising dollars
- The traditional advertising agency has been slow to respond to the evolving needs of its clients
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- Partnered with Stan Rapp, co-founder of Rapp Collins Worldwide (world’s leading direct marketing ad agency) and former CEO / Chairman of McCann Relationship Marketing
- Evaluated more than 75 potential acquisition candidates
- Four acquisitions completed to date:
- Austin Direct Impact, a database marketing agency
- Ten United, a top 25 independent advertising agency
- Streamright, a digital technology development firm;
- Spunlogic, a leading digital marketing services
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GOVERNANCE - Control all major decisions through 5 of 7 board seats
STRATEGY - Created strategy to develop next generation marketing services agency focused on three fundamental centers of excellence: direct or brand communication, data & analytics and digital / interactive advertising
ACQUISITIONS - Led diligence and negotiation of both acquisitions
PERSONNEL - Recruited Kam Kamerschen, former Chairman and CEO of ADVO, Inc, to serve on Board of Directors
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