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  Leader provider of sophisticated digital, data and direct marketing solutions that delivers qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers
  • Identified growing demand for innovative, performance-based marketing solutions
  • Unique insight into TRANZACT’s business model, management, client base and pipeline of business
  • Led to acquisition of company out of bankruptcy at attractive valuation (invested $8M for 74% ownership stake)
  • Tracked progress of management and company for three years
  • Partnered with existing team who had strong track record of creating value (previously built two marketing services companies >$100M revenue)
  • Management’s commitment solidified by their own capital investment of $2M
 
GOVERNANCE - Control all major decisions through 3 of 5 board seats

STRATEGY - Right-sized employee base and repositioned new business efforts to financial services sector

CUSTOMERS - Provided customer introductions that led to new business

ACQUISITIONS - Sourced approximately ten acquisition opportunities and completed two accretive aquisitions

FINANCING - Led recapitalization and negotiations with senior lender

PERSONNEL - Recruited key management hires
VALUE CREATION - Through a series of recapitalizations Halyard has been able to recoup 100% of capital invested while retaining full ownership; Halyard sold TRANZACT for $185 million to VSS in October 2007 generating a 12x return on Halyard’s original investment and an internal rate of return in excess of 80%

RECOGNITION - Transaction was awarded Deal of the Year for 2007 by Buyouts Magazine